• Planning digital search and display media advertising schedules (and making use of research tools like TGI, Google Ad Planner, comScore, and AdRelevance, and search planning tools like the Google keyword generator and traffic estimator)
• Buying display media schedules, using negotiation skills and developing productive relationships with media owners
• Operating search marketing accounts across Google (including the content network), MSN, and Yahoo, with an understanding of the bidding models used across those engines
• Optimising search accounts using the controlled testing of levers such as bid and ad copy optimisation, match types, negative keywords, campaign and ad group structure, and deep linking
• Using search bid management technologies such as TD Searchware
• Managing the expenditure of search budgets
• Preparing both client and supplier contracts, and approving invoices
• Directing trafficking tasks with understanding and experience of ad serving and tracking for both search and display
• Preparing presentations and documents supporting pitches, planning proposals, and account reviews
• Using advanced Excel skills to build cross-media (i.e. both search and display) delivery and conversion reports
• Writing commentary on those cross-media reports, analysing performance and recommending optimisations
• Servicing clients including sending out reports and responding to day-to-day questions and concerns

• Edited and moderated content submitted for the Premier website by contributors from across the organisation, and prepared that content for publication on the website
• Wrote and edited promotional features for Sales, Marketing, Radio, Magazines and TV
• Collected, collated and edited content for email newsletters and 'e-alerts'
• Responded to feedback and enquiries about web content from the public
• Regularly prepared a selection of radio shows for audio streaming

• Provided quantitative research-based consultancy on advertising and brand management
• Serviced approximately £300,000's worth of consumer research across eight countries for Unilever, PepsiCo, KFC, and United Biscuits
• Originated development of new system for delivering client reports
• Performed duties including having

• Designed and built questionnaires in close contact with clients: advertising agencies, brand managers, and consumer insights managers
• Worked in small teams and with clients to handle the several studies in each account and ensure that job process deadlines were met
• Costed jobs and invoiced clients
• Advised operational departments as to how we could best meet client needs
• Specified data coding and output to allow insightful analysis and answer client questions
• Worked intimately with Seniors and Directors, and also alone, to prepare presentations of actionable findings and recommendations
• Attended and supported at client-facing debriefs
• Presented internal debriefs
• Ensured clients received regular reports and research summaries as scheduled

• Designed and built my own website at www.kevinjoyner.com using HTML and CSS
• Create, edit and publish my own work for the website
• Organise, edit and publish contributions from others
• Publicise the website using natural search, MySpace and Facebook

© 2008 Kevin Joyner. All Rights Reserved