I was at ad:tech last week, and saw Felix Velarde’s presentation, ‘eCRM strategy made simple’ (the slides for which are linked here from the IDM website).
Without wanting to gush too severely, I still have to say that the pres was pretty inspirational; which is why I’m summarising some of it here. Since the PDF is publicly available, I’ve reproduced a couple of Felix’s slides (which hopefully is cool!). more…
Back in January 2008 I met with a couple of guys from the behavioural advertising company Phorm. Shortly after, I wrote a pretty rosy blog post about their proposition. more…
I met a week or two ago with a couple of guys from internet technology company Phorm. They presented what struck me as an exciting proposition: a network of business relationships, of which phorm would be the administrators, named the Open Internet Exchange, or OIX. more…