@kevinjoyner
http://uk.linkedin.com/in/kevinjoyner
I work in London for a company called Harvest Digital. We’re an agency that does pretty much everything in digital marketing; and I work with web intelligence, which involves collecting and analysing data relating to people’s digital experiences and behaviours, and recommending actions to my clients based on that analysis. I work a lot with Google Analytics: implementing Google’s technology, integrating it with other systems, and delivering intelligence that leads to the right (the most valuable) decisions – whether that’s to do with improving a website, or my clients’ marketing efforts.
When I first joined Harvest, I worked in display media management: planning and buying online banner ad campaigns, reporting on their performance, identifying ways of optimising the campaigns as they were delivering, and getting the media owners to make those optimisations.
Since then, I’ve also been a paid search account manager. Paid search is quite different from display, with less emphasis on media negotiation skills, and more on making the most of Google, Yahoo and Microsoft’s paid ad channels based on performance data.
I have an English degree from Cambridge University, and began my professional life as a quantitative market research executive at Millward Brown. MB use market research to consult on advertising and branding. I’m sure things have changed now, but back then TV was the major focus.
In some of my spare time, I work with an amateur dramatics group called Theatre in the Square. I act on stage with them, and I also help them with communications and their IT. I helped to develop their current website.
I left university wanting to be an actor, but at the same time not wanting to tolerate being a waiter instead. As I was getting started the last thing I wanted was to end up working hard for fifty years at a job I hated. Fortunately – I mean really quite luckily – I love my work, and community theatre’s just fine, and everything’s turning out peachy :)