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I don’t much like the acronym ‘KPIs’. It’s because of how the term is misused, and also because of how the idea of KPIs so often leads to a misuse of web analytics.

KPI (usually) stands for “Key Performance Indicator”, and for me it means “a number that indicates success”. It’s really rare to come by a true KPI, because it’s really rare that a number should be so unambiguous that its going up or down, by itself, means either success or failure. Ten-year net profit (£) is a reasonable KPI, in my book; but then, should it be change, month-on-month… or deviation from target…? more…

Back in November I wrote an introduction to web analytics for my colleagues at Harvest Digital, and it’s repeatedly come in very handy for clients and training sessions since. The opening slide looks like this:

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On Monday, footballer Ryan Babel was charged with improper conduct by the Football Association. In a reaction to Liverpool’s exit from the FA Cup, he posted to twitter a picture of Howard Webb – ‘photoshopped’ to show the referee in Manchester United kit.

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I like the ‘User Experience’ discipline in digital marketing. It’s clever stuff. Particularly, I like ideas about creating intuitive interactivity, and using clear “visual language”.

Visual language is about how you lay things out on an interface; but it also has to do with the symbols and shapes you use. Here’s one of my favourite symbols: the trippin’ shaver dude.

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A couple of days ago I spotted these Orange & T-Mobile ads on the tube:

Sorry it’s not a very good picture. Taking photos of adverts on the tube is a bit weird anyway, even without pushing past people to get a better shot. more…

If you’re reading this then you might already have noticed: for almost a couple of weeks now I’ve been running the free version of KISSinsights on kevinjoyner.com/blog.

KISSinsights

KISSinsights is a tool that can help you collect ‘Voice of Customer’ data about your website’s visitors. more…

I was at ad:tech last week, and saw Felix Velarde’s presentation, ‘eCRM strategy made simple’ (the slides for which are linked here from the IDM website).

Without wanting to gush too severely, I still have to say that the pres was pretty inspirational; which is why I’m summarising some of it here. Since the PDF is publicly available, I’ve reproduced a couple of Felix’s slides (which hopefully is cool!). more…

I wonder if anyone else has noticed this awful advert for Brita water-filtering jugs. I was away for two weeks and when I came back it was still there on the wall at Tottenham Court Road tube station. The tag line reads “Vote for your favourite colour and you could win £2,000.” more…

Back in January 2008 I met with a couple of guys from the behavioural advertising company Phorm. Shortly after, I wrote a pretty rosy blog post about their proposition. more…

This past week I’ve been in Mountain View, California, for Google’s annual Website Optimiser and Google Analytics Authorised Consultant summit. Harvest Digital gained the WOAC and GAAC accreditations at the end of September. more…